In a previous post, Part 1: Behind the Curtain, we shared some fundamental lessons from our experience serving as volunteer reviewers for Unfunded List grant applications, focusing on storytelling, ensuring realistic accuracy, and leveraging reviews. Now, let’s dive deeper into more nuanced strategies that can truly set your application apart.
Clarify Your “Why” and “How”
On occasion, applications are unclear about the core purpose of the project. Maggie noted, “Sometimes as reviewers, it feels like we are trying to figure out, what is this grant for? What exactly will this grant achieve?” Even if you are not explicitly asked to, work in the measurable objectives that will lead to the ultimate goal.
Beth added the perspective that the narrative should specifically include how the funding will be used. This isn’t just about listing expenses; it’s about it’s about discussing all specific inputs and outputs as well.
Laura highlighted the importance of discussing what makes you different from other organizations, even if that story is not required. For Needs Statements, Maggie further emphasized that, although macro-data is important, grant applications should also explain “why what you do is not available anywhere else.” Document what makes you special. Don’t assume reviewers know your unique value.
TLDR: Be crystal clear about your goals, how you’ll use the grant, and what makes your approach unique.
Prove Achievability
Reviewers want to know that your objectives are sound and achievable. Laura advised against talking only about “methods of scaling up” and instead recommended focusing on “how you will move from what you’re currently doing to what you want to do.” This approach means having clear work plans and logic models. You might have the opportunity/requirement to share them as distinct elements of your application, perhaps as attachments, or you can weave their details and vision into your narrative. These tools demonstrate your thorough, strategic foresight and operational capacity.
Beth stressed the importance of showing that your plan is “achievable,” and Maggie added “feasible.” Laura offered excellent advice: “A goal doesn’t need to promise big numbers, but show that it is compelling and valuable just the same.” It’s better to promise a realistic, impactful outcome than an unachievable grand vision.
Julie added to that suggestion: Understand the scale the funder is typically interested in. Do they want a big impact on a small group, or do they want to fund someone who supports 1,000 people? Look at their past funding to gain a sense of their priorities and tailor your proposal accordingly.
Finally, Beth reminded us to situate the project within the current landscape. How does your work fit into or complement existing efforts or address unmet needs? Why is it a timely solution?
TLDR: Provide detailed, realistic plans demonstrating exactly how you’ll achieve your goals, step by step. Align the scale of your proposal with the funder’s known patterns
Our BIG takeaway? This experience reaffirmed a key tip for all grant professionals: Serve as a reviewer if possible! The insights gained from being on the other side of the table are invaluable.