When you saw this blog title, did possible words come to mind? Do you have a mental list of particular words that you are a little tired of using in grant writing? As we grant professionals include those not-so-fresh words in a narrative, sometimes we fleetingly wonder whether grantmakers are still inspired by them (as much). 

Then we often soldier on and keep using them because they are certainly an established (time-tested?) part of the grants lexicon. We tell ourselves that reviewers probably still respond to them, or might even expect them. And what do we risk if we stop using those words? Not receiving funding, maybe. Yikes.

After all, they’re not bad words, not incorrect or anything. 

On the other hand, maybe reviewers have actually become numb to them. The professional drive in us asks, “What if?”

What do you think? We can debate for days, but we can’t read reviewers’ minds. If only. But we can intelligently navigate the concern.

First, Most Important Clue

If the RFP/NOFO, the online submission portal, or the funder’s website uses a word that you feel blah about, you are likely wise to continue using it. Mirroring the funder’s vocabulary is good practice, showing attentiveness and respect.

Second Clue

Continue using words that occur consistently in your branding and marketing language. Do not unilaterally make new word choices that deviate from your organization’s established public perception.

Third Clue

If the above two conditions do not apply, consider this: Say you’re simply tired of a specific word or two. They are losing their meaning and freshness in your mind.  But you can neither justify nor negate the bothersome feeling with any concrete facts. Maybe it’s time to change it up, find a couple new words that inspire you as you tell your story, something fresh or “new again.” If you are tired of a word, the odds are pretty good that reviewers are as well, one would think.

Maybe (Some of) These Words Are a Bit Overworked?

A sampling of five words that come to our minds in this category include:

• pivotal
• unprecedented
• impact/ful
• leverage
• innovative

How do those words strike you? With love, neutrality, weariness?

Final Suggestions

Concrete next steps. To find new inspiration, you might simply turn to your thesaurus for starters. Also, thinking a little larger, close your eyes, try to see your mission from the outside with a like-new perspective, and creatively envision a new way to paint the picture. Still keep your focus. Avoid words that might introduce ambiguity.

Low risk. We feel that a compelling, slightly different approach does not risk your funding. We are not talking about an extreme overhaul. Seek feedback from others in your organization as you feel appropriate.

End result. When we describe our mission and programs using less-used words here and there, rather than common buzzwords, our refreshed storytelling will invite a refreshed perception. The story will be more likely to evoke a positive reaction and stand out. It can be perceived as remarkable. 

Tell us what you think! Are you considering fresh words for your storytelling, and what led you to do so (or decide against them)? What words would you put in the list above, if any? Let us know in the comments below.