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Optin Form


“Sorry, but there are lots of bad writers. Some are on staff at your local newspaper, usually reviewing little-theatre productions or pontificating about the local sports teams. Some have scribbled their way to homes in the Caribbean, leaving a trail of pulsing adverbs, wooden characters, and vile passive-voice constructions behind them.” Stephen King, the master of horrific imagination, wrote one of the best books ever on the art of writing. I was reminded of his great book, On Writing: A Memoir of the Craft, at the 2018 Grant Professionals Association (GPA) annual conference in November. I knew it was time to read it again, so I immediately ordered a paperback copy to highlight with abandon all the wonderful quotes and advice he provides.

Even if you are not a fan of Stephen King’s writing, this book will entertain you with wonderful true stories, remind you about the importance of reading, and teach you how to be a good writer. At the GPA conference, I attended a session titled “STEPHEN KING – National Best Seller, Master of Horror & Grant Writing Tipster? (How Book Club Forced Me to Read My First Book on Writing)” by Amanda Day, a fellow grant professional. Amanda and Kimberly Hays deMuga, another grant professional, recently started a podcast called Fundraising HayDay, which can be found on iTunes here. Whether you’re a seasoned or beginning grant professional, it’s a great podcast to listen to, and Amanda talks about Stephen King’s book in Episode 10 of Season 1.

I am passionate about the importance of reading and believe one can always improve their writing skills. While most grant professionals will not be able to buy a home in the Caribbean no matter how much they read or write, Stephen King has valuable advice for all of us to improve our craft. Here are some favorite quotes from the master of storytelling I hope you can use.

  1. “If you don’t have the time to read, you don’t have the time or the tools to write.”
  2. “Write with the door closed; rewrite with the door open.” Have someone who’s not an expert in the field you are writing about review your writing to ensure you stick to the story.
  3. “The road to hell is paved with adverbs.”
  4. “The most important things are the hardest to say, because words diminish them.”
  5. “Description begins in the writer’s imagination, but should finish in the reader’s.”
  6. “You MUST not come lightly to the blank page.”
  7. “Optimism is a perfectly legitimate response to failure.” Remember this the next time a proposal is rejected and start again.
  8. “You cannot hope to sweep someone else away by the force of your writing until it has been done to you.”

Now get out there, read, and write!

Be sure to check out the Fundraising HayDay podcast, website, or find Amanda and Kimberly on Twitter @FundingHayDay.

Thank you, Stephen King, for providing all writers a great manual for our craft.

Dear New Grant Writer,


Welcome to the field of grant seeking!

You may be wondering what you got yourself into as you accepted this new job, or perhaps this new assignment as part of your expanded duties for your current employer.

When I was new in the field back in 2002, I wasn’t sure where to go for resources or to ask for assistance from. Googling grant writing resources was and still is nothing short of overwhelming.

I’ve been busy teaching a Beginner Grant Writing class in New York City this week for a group of employees in a large agency that are all charged with writing their own grants. As I talked with these eager professionals who want to understand grant writing so that they can contribute to their teams and find funding for their big goals, I thought that you, those that are new (or newish) to the field, might also like to know about some of the resources I shared with this group.

The Grant Professionals Association offers a number of excellent resources for those new to grants as well as for those experienced in the field. It is where I say that “I found my grant people” – you know…those that get why we like, in fact love grants and are happy to engage in conversations about best practices in our field.
I would also encourage you to access the Knowledge Base at GrantSpace (a program of the Foundation Center) to see what FAQs they answer and what free resources they point to.


And whether a new grant writer or experienced professional, there are a number of resources my team and I provide to help get you in your work at no charge.
We have free recorded webinars which you can access here.
We offer our free GRASP Tool to help you measure your grant readiness available here.
We offer a weekly free blog (aptly named the Grant Writer’s Blog) which you can access here.


Is there a resource you are looking for that you can’t find? Please ask! We’d be happy to help you find it.


Warmest regards,

Diane H. Leonard, GPC

A seasoned grant professional that is *SO* happy you have joined us in this work of grant seeking.

How Can Will Ferrell, a farming community and Legos Help Us Become Better Grant Writers


I was helping a friend develop a list of motivational movies for a sports team and began thinking about what movies would psych up a grant writer. What films would inspire and motivate grant writers during a busy grant writing season, or perhaps during a writer’s slump?  The following is a list of movies that I think have important perspectives and messages in them…..some more inspirational than others. So here’s a list of some films that I think can motivate, shift a paradigm, help a hard working grant writer polish their craft, relax and reflect:

  1. Narrative-If you are looking for clever writing and a film that demonstrates the power of a powerful narrative, look no further than Stranger Than Fiction. Starring Will Ferrell, Queen Latifah, Emma Thompson, Dustin Hoffman and Maggie Gyllenthaal –the cast alone is reason enough to watch.
  2. Fair Representation of an Underserved CommunityBrother’s Keeper is a documentary about a family of farming brothers in upstate New York. The documentary chronicles a murder trial and how the community reacts and rallies around the brothers. The film tells the story through a fair and compassionate lens and really captures the personality of the family and the town. The film is an excellent example of providing dignity and respect to people/clients who may be disenfranchised and often portrayed playing off of stigmas and stereotypes. For point of reference, the brothers in the film kept in touch with the filmmakers for years after the making of the film.
  3. OverpromisingThe Money Pit-Tom Hanks stars in this humorous tale of trying to fix up a huge white elephant of a house. Seeing Hanks battle with the contractor is similar to the challenges we, as grant writers, sometimes face when trying to put together a realistic budget that will cover all that is outlined in the grant narrative.
  4. CompetitiveThe Hunger Games-In New York State we have the Consolidated Funding Applications season that starts in May and ends at the end of July. The grants are fairly competitive and the timeline relatively short. It pits region vs. region and makes municipalities and nonprofits compete for funding against their colleague organizations. The process has been dubbed the “Hunger Games” and one always hopes the odds are ever in our favor.
  5. Inspirational- Beautiful, compelling writing takes time and the willingness to revise. Harper Lee revised To Kill a Mockingbird for two years before it was published, won a Pulitzer, and was then made into a movie.
  6. Persistence-A classic, Twelve Angry Men Henry Fonda will help you find your inner peace, frame a compelling argument and inspiring you to write a brilliant needs statement. If you are looking for something a bit more contemporary and for a family friendly movie, The Lego Movie has a great message of grit and collaboration.
  7. What Happens When you are Too SuccessfulMisery. This suspenseful movie is a great way to scream out stress and appreciate the fact that there isn’t an NYT bestsellers list for grant writers.
  8. Data-Driven– The movie Magic Town portrays a town that has the demographic makeup to perfectly predict national trends. This comedy is a good reminder of how data is important but doesn’t tell the whole story.
  9. Portraying The Joy of a Community Vision-Set on the Irish seaside, Waking Ned Devine tells the story of friendship, a lottery ticket, and community decision-making at its best.


What other movies come to mind that you can connect to our work as a grant writer/grant professional? We’d love to hear your other film connections!

Dear Executive Director and/or Well-Intentioned Board President:


We need to talk.


First off, let me say that I am so proud to be a part of your organization. As a grant professional, nothing gives me more joy than working as a foot soldier for you and your team as you battle social problems and fight systemic barriers for the voiceless. I have been in this industry a long time and I can unequivocally say that angels walk among us, of which you are one. Thank you.




Stop asking me if we can get “that Gates Foundation money”. You are never, ever going to get that Gates Foundation money.


And while we’re on the subject, I listen to NPR as well. I too make a mental note of the foundations who proudly support Fresh Air. They don’t want to give you money either. Neither does Jeff Bezos, your hometown celebrity golf tournament, nor that one foundation that you heard gave someone $1,000,000,000 that one time.


According to Foundation Center, as of 2014, there were 86,726 foundations in the United States. About 86,600 want absolutely nothing to do with you. It’s not you, though, it’s them!


Let’s look at the major criteria we at DH Leonard Consulting look for in a potential funder for your nonprofit:


  1. Regionality: Do you know that every major foundation database allows you to search by city and state? That’s because your location is the number one reason your application won’t be considered. If you live in Florida, that foundation in Minnesota won’t even look at your request.
  2. Mission: For the most part, a foundation honors the mission and vision of its trustees or legacy. They want to give to a certain cause or fix a certain social ill. If your organization’s mission doesn’t align with that cause, then move along.
  3. Requests for applications: Most foundations won’t even accept your application without an invitation. Yes, I agree, fundraising is “friendraising”, but the odds of your organization being able to infiltrate long-standing and insular relationships is slim to none. (It’s like hitting on someone with a wedding ring.)
  4. A well-designed program: Do you have great activities but a shoddy evaluation plan? Are you duplicating services rather than collaborating? Then you won’t get the grant. At least not from the big guys. Seriously, just look at the Gates Foundation’s data requirements. A poorly conceived program won’t impress national funders and will not stand out in a crowd of thousands.


How do we know this? Because we have been doing this for a long, long time. We have intimate knowledge of what it takes to win grants. There is a reason our team evangelizes on the importance of assessing your grant readiness. Your time and resources would be best used shoring up the weaknesses in your current programs and infrastructure. Instead of having a DH Leonard Consulting team member try and fit a square peg into a round hole (i.e. make your program fit into a funder’s criteria), let us help you shore up your evaluation methodologies, guide new partnerships, and consult on building relationships. Gates Foundation may be sexy, but you know what keeps the lights on? Increasing that reliable $10,000 award from a local family foundation to $25,000.


That’s a grant strategy that brings success.  



Your Grant Professional Certified

Thanks, Diane Leonard, for recently reminding us that grant professionals are superheroes. We need to hear this, especially when we are fighting to make the world a better place despite current troubling events. As grant professionals, we must remember to take a breath, stay positive, and pat ourselves on the back.

In July 2018, thanks to grant funding, I had the privilege of attending my first silent retreat at Spirit Rock Meditation Center in Woodacre, California with the Executive Director of Purple Mountain Institute. The retreat title was Mindfulness for Everyone, and there was a wide variety of people with beginning to advanced mindfulness experience.

The setting was beautiful and peaceful where we all lived simply and were served delicious vegetarian meals without talking, tv, radio, phones, internet, or social media. I loved watching the wild turkeys peacefully strolling around us and communicating with us. On the last day of the retreat, when people could talk again and rushed around getting ready to travel back home, I found it sad that the turkeys were also scattering away due to this abrupt change from peace, silence, and camaraderie with humans.

The daily schedule consisted of sitting meditation, walking meditation, guided meditation, mindfulness instruction, eating mindfully, and sleeping completely in silence. We could talk with staff if needed or when meeting in small groups with teachers who checked in to see how we were doing. The first day of silence was incredibly hard for me, and I wanted to run home screaming. The following days became easier, and I grew to absolutely love it. However, this intense silent practice causes one to look deeply inside and reflect. It can bring up difficult emotions, memories, or trauma. The biggest takeaway for me was realizing how awful the critical voices inside my head were, and how I needed to mindfully address those mean comments. I needed to remember to be kind to myself, and therefore, I would achieve more kindness to others.

I’ve written about mindfulness before, and here are five more tips, resources, and quotes that I hope can help my fellow superhero grant professionals.

  1. Ray Buckner says “Diminish fear by facing it directly with honesty, clarity, and compassion.” Read his article, and remember to be compassionate towards yourself first. Listen to your inner child.
  2. Practice mindfulness daily by being aware of the moment through ordinary activities such as brushing your teeth, walking, or showering. If you forget to do this during some very busy days, don’t beat yourself up. Treat yourself with kindness instead—celebrate moments of mindfulness.
  3. Dr. Jan Chozen Bays created Mindfulness on the Go Cards: 52 Simple Meditation Practices You Can Do Anywhere. Some of his suggestions are “taking three breaths whenever a phone rings” or “resolving to pay a compliment daily.”
  4. Read Fully Present by Dr. Susan L. Smalley and Diana Winston.
  5. “If your compassion does not include yourself, it is incomplete” (Jack Kornfield).

Thank you for all you do!

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